Sr. Integrated Marketing Manager, Enterprise
Abnormal Security
Remote - USA$126k - $182kPosted 1d ago
Domain
Requirements
- *7+ years of B2B marketing experience, ideally in SaaS or cybersecurity
- *Proven success running integrated, global campaigns for Enterprise segments
- *Demonstrated ability to partner closely with Enterprise sales leadership and influence pipeline and revenue outcomes
- *Deep understanding of complex, multi-stakeholder enterprise buying cycles
- *Strategic thinker with a data-driven mindset and strong full-funnel expertise
- *Exceptional communication, collaboration, and project management skills
Description
About the Role
Abnormal AI is seeking a strategic and experienced
Sr. Integrated Marketing Manager
to lead the global marketing and campaign strategy and for our
Enterprise segment
. This highly cross-functional role serves as the marketing owner for Enterprise, acting as the expert on enterprise buyer dynamics, messaging, and engagement strategy.
You will be accountable for overall Enterprise segment health and performance—developing bottoms-up marketing plans, owning our Tier 1 Enterprise campaign, and aligning closely with Field and Channel Marketing, Events, Digital, SDR, Sales, and Product Marketing teams to deliver integrated programs that drive enterprise pipeline and revenue impact.
We’re looking for a full-funnel, enterprise-savvy marketer with deep experience in B2B demand gen, integrated campaigns, and complex, multi-stakeholder buying cycles. The ideal candidate thrives as a strategic partner to all GTM functions, is deeply empathetic to CISO and executive buyer needs, and excels at turning insights into high-impact, coordinated execution.
What You Will Do
Own the Tier 1 Enterprise campaign
, setting strategy, messaging, and execution across all channels with end-to-end accountability for execution, optimization, and pipeline impact.
Lead global integrated marketing efforts for the
Enterprise segment
, serving as the subject-matter expert on enterprise buyer behavior, personas, verticals, and engagement strategy.
Develop bottoms-up enterprise marketing plans aligned to revenue goals, regional priorities, and account segmentation.
Drive full-funnel enterprise programs by aligning and collaborating with Field Marketing, Channel Marketing, Events, Digital, SDR, and Sales teams.
Craft compelling, persona-based messaging that resonates with CISO and executive buyers, decision-makers within complex enterprise buying committees.
Lead regular
funnel and pipeline reviews
to uncover insights, identify gaps, and optimize performance across the enterprise motion.
Ensure a unified, high-impact enterprise experience across all touchpoints and channels.
Track, analyze, and report on campaign performance, ROI, and influence on enterprise pipeline and revenue.
Must Haves
7+ years of B2B marketing experience, ideally in SaaS or cybersecurity.
Proven success running
integrated, global campaigns for Enterprise segments
.
Demonstrated ability to partner closely with Enterprise sales leadership and influence pipeline and revenue outcomes.
Deep understanding of complex, multi-stakeholder enterprise buying cycles.
Strategic thinker with a data-driven mindset and strong full-funnel expertise.
Exceptional communication, collaboration, and project management skills.
Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.
Base salary range:
$126,200
—
$181,500 USD
Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please
click here
. If you would like more information on your EEO rights under the law, please
click here
.